• Brand awareness and Loyalty
When you have a presence on social media you make it easier for your customers to engage with you and to interact with your brand. If you can do this well your much more likely to create customer loyalty and they are much more likely to buy from you if they are engaging and like your social media pages.
• Find out what your customers want
With Social media you can really get an Insight on what your customers want. You can definitely find out information about your customer much more easily. If you can use social media platforms in this way effectively and you provide exactly what your customers want to see, it could make a huge impact on your business.
• Build relationships with your customers
Social media is a great way to interact with your customers before they have purchased a product or service and after as well. This way your customers could potentially feel like they know who you and the company really well before purchasing or taking a step through the door. This will also create loyal customers, and they are much more likely to return to your service as it will show that you care about them. To build great relationships it’s important to remember to provide value to them. If you just try to sell the whole time, it will come across that you don’t care much about them and you only want their money
- Get Content shown Instantly
As most people use social media every day, whenever they can grab a spare second, it makes it that much easier for our marketing strategies and content to be shown instantly. This way we can get our message out there to nearly anyone at any time as long as they like your brand which is probably the biggest pro to having social media platforms. If you can nail this part of your business better than the rest of your competition, your chances of succeeding are very high.