Browse Category by Social Media
Business, Social Media

Why Businesses Should Use Social Media

• Brand awareness and Loyalty
When you have a presence on social media you make it easier for your customers to engage with you and to interact with your brand. If you can do this well your much more likely to create customer loyalty and they are much more likely to buy from you if they are engaging and like your social media pages.

• Find out what your customers want
With Social media you can really get an Insight on what your customers want. You can definitely find out information about your customer much more easily. If you can use social media platforms in this way effectively and you provide exactly what your customers want to see, it could make a huge impact on your business.

• Build relationships with your customers
Social media is a great way to interact with your customers before they have purchased a product or service and after as well. This way your customers could potentially feel like they know who you and the company really well before purchasing or taking a step through the door. This will also create loyal customers, and they are much more likely to return to your service as it will show that you care about them. To build great relationships it’s important to remember to provide value to them. If you just try to sell the whole time, it will come across that you don’t care much about them and you only want their money

  • Get Content shown Instantly
    As most people use social media every day, whenever they can grab a spare second, it makes it that much easier for our marketing strategies and content to be shown instantly. This way we can get our message out there to nearly anyone at any time as long as they like your brand which is probably the biggest pro to having social media platforms. If you can nail this part of your business better than the rest of your competition, your chances of succeeding are very high.
Social Media

How Has Social Media Changed the Way We Communicate?

Social media comprises of computer based apps that enable people and companies to share, create, and exchange information, career ideas, interests, pictures and videos in virtual networks and communities. Social media;

social communication

  • Has web 2.0 internet based applications
  •  A user generated content that enables its users to create service specific profiles for their site or applications.
  • Enables the user to design and maintain their social media organization and it facilitates the development of the online social networks by connecting the users profile to other individual’s or groups.
  • Social media has gone viral and has influenced the way we communicate all over the world. Different social networks like Facebook, Twitter and Google have been built up to lighten the communication barrier all over the world. Below are a few ways social media has influenced how we communicate;
  • Interaction; before social networks came, communication was limited. People interacted with the few people they knew around; school, church, organizations and events. Today, one is able to interact with anyone in any country or state without having to know them personally. Social media has enabled users to include their biographies that briefly explain who they are and where they come from.
  • No filter on the way we speak; in the past, unless you had the chance to speak to someone directly, getting your message across was difficult regardless of your freedom of speech. Through social media, one is able to get their messages across to thousands and even millions of people by just posting a video, picture or a written message.
  • Writing techniques; the social media has changed the written word in a lot of ways; writing is more summarized and abbreviations are more prevalent.


Social Media has influenced the world in lots of ways; it has opened up the world in ways no one ever anticipated.